What age group uses Snapchat the most?

In the United States, the most popular age group on Snapchat is those ages 15-25, as they make up 48% of users. Those ages 26-35 make up 30% of users, ages 36-45 are 18%, ages 46-55 are 11%, and those 56 and older make up just 5% of the platform.As of January 2021, data reveals the following facts about the age of the users:
Approximately 39% of all Snapchat users were 18-24 year-olds.
The second highest Snapchat age group was 25-34 year-olds (22%).
The third group comprised 13-17 year-olds (21.1%).
13.4% of all Snapchat users were 35-49 year-olds.
The age group with the least Snapchat users was 50+ (3.7%).

What age group does Snapchat target?

In the United States, the most popular age group on Snapchat is those ages 15-25, as they make up 48% of users. Those ages 26-35 make up 30% of users, ages 36-45 are 18%, ages 46-55 are 11%, and those 56 and older make up just 5% of the platform.

Which generation uses Snapchat the most?

Snapchat's target audience skews younger. Gen Z makes up 49.6 million of Snapchat's US users, followed by millennials (31.5 million), Gen X (8.1 million), and baby boomers (2.6 million), per our forecast. Snapchat had the highest share of Gen Z users in the US compared with other major digital platforms.

What percentage of 13 year olds use Snapchat?

YouTube continues to dominate. Roughly nine-in-ten teens say they use YouTube, making it the most widely used platform measured in our survey. TikTok, Snapchat and Instagram remain popular among teens: Majorities of teens ages 13 to 17 say they use TikTok (63%), Snapchat (60%) and Instagram (59%).

Are a majority of Snapchat's users between the ages of 25 and 40?

The majority of Snapchat users are between 18 and 24 years old. This age group is a key target for Snapchat, with 38.5% of users fitting into this range. On the other end of the age spectrum, it's worth noting that people over 35 are extremely unlikely to use Snapchat.

Who is Snapchat's target audience?

Does Gen Z like Snapchat?

How is Gen Z using Snapchat?

Gen Z and Snapchat Snapchat allows for quick, easy, fun communication through images and videos, which aligns with Gen Z's preference for visual content. Snapchat's ephemeral nature and emphasis on in-the-moment sharing resonates with Gen Z's desire for authenticity and realness in their online interactions.

Do girls use Snapchat or Instagram more?

Social media usage differs slightly by gender, with teen girls being more likely to constantly use TikTok and Snapchat than boys, though constant usage of YouTube, Instagram and Facebook are fairly similar across gender lines, Pew reported.

Why is Snapchat age limit 13?

Does Snapchat have a minimum age? Yes, the minimum age is 13, in compliance with the U.S. Children's Online Privacy Protection Act (COPPA). Snapchat ask for a date of birth upon sign up, and if the birth date indicates that the user is under 13, they're not allowed to create an account.

Is Snapchat used for flirting?

It's a low-stakes app in terms of what you post, or how often you use it, so people have the liberty to keep it super fun and casual. That said, Snapchat flirting or wanting to flirt using Snapchat is a fairly common reason people use the app. It's easy to break the ice by sending snaps and messages.

Is Snapchat not popular anymore?

What is Snapchat mostly used for?

Snapchat is primarily used for creating multimedia messages referred to as “snaps”; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings.

Can you target under 18 on Snapchat?

You are responsible to select the correct minimum age for your ad campaigns, despite these added optimizations. Snapchatters may be able to share the ads with users of any age. The following age groups are currently available for targeting in our self-serve tool: 18+, 21+, 25+.

What percent of 15 year olds have Snapchat?

What percent of 16 year olds have Snapchat?

Some 93 percent of teens between 13 and 17 years old said they use YouTube, while 63 percent said they use TikTok, 60 percent said they use Snapchat and 59 percent said they use Instagram, the survey found.

Do girls use Snapchat or Instagram more?

Social media usage differs slightly by gender, with teen girls being more likely to constantly use TikTok and Snapchat than boys, though constant usage of YouTube, Instagram and Facebook are fairly similar across gender lines, Pew reported.

How many Gen Z use Snapchat?

Is Snapchat safe for 12 year olds?

The minimum age requirement to create a Snapchat account is 13 years old. This means that younger children may not fully understand the implications of using the app or may be exposed to inappropriate content.

Does Snapchat work in Germany?

Globally, 750 million people love to use Snapchat every month because it's a place where they can connect with their friends, express themselves, and learn about the world. It's why our community continues to grow – and today we're thrilled to announce we have over 15 million monthly active users in Germany!

What gender uses TikTok the most?

What scares Gen Z the most?

GenZ's fears are summed up in two words: FINANCE and FULFILLMENT. The desire to get rich early and spend time with families could cause a stigma if not fulfilled. Every GenZ has a perfect dream in their head to achieve.

Is TikTok a Gen Z thing?

The self-styled entertainment platform is significantly more buzzy and trends-y than Instagram, and it enjoys an inherent link to Generation Z, who have been nicknamed “the TikTok generation”.

Is Gen Z alone?

Generation Z is the loneliest generation that the world has seen, with isolation rates higher than both millennials and members of Generation X. Adolescents with high social media use are more likely to feel lonely than adolescents with lower social media use.

Is Snapchat a Gen Z or Millennial?

Snapchat boasts over 300 million monthly active users, with the majority falling within the Gen Z and Millennial age brackets. Studies indicate that approximately 90% of Snapchat users are aged between 13 and 24, making it an invaluable platform for businesses targeting younger demographics.

Do adults still use Snapchat?

Many people have the impression that Snapchat is not popular anymore or that the trend is over. But 39% of Snapchat's audience is between 18 and 24 according to Hootsuite, so if you are part of an older demographic, you may not know as many people that frequently use the app.